Importance Of Soil Conservation Environmental Sciences Essay

Importance Of Soil Conservation Environmental Sciences Essay Quantitative determination of the extent and impact of soil erosion by water in the tropics have been sketchy. However all available evidence indicates that accelerated erosion is a problem of serious magnitude and with a multitude of negative effects in many tropical countries. The awareness to conserve soil began approximately nine thousand years ago when human civilization shifted from nomadic hunting and gathering experience to a more permanent, settled and intensive soil-dependent plant and animal farming systems (Miller, Rasmussen and Meyer, 1985). Soil provides the medium from which most of the sustenance for humankind is derived. This thin, complex, crustal carpet uniquely integrates many attributes of the lithosphere, atomosphere, hydrosphere and biosphere (Miller, Rasmussen and Meyer 1985). Soil is regarded as a nonrenewable source since its formation from the parent rock material to an agriculturally productive growth medium is a very slow process (Lal 1990). The top soil is where most of the living activities of both flora and fauna take place. According to Brady and Weil 1999, the top soil is the upper most part of the soil ordinarily moved in tillage or its equivalent in uncultivated soils which range in depth from 7 to 25 cm (the plow layer). Removal of this plant nutrient enriched topsoil due to soil erosion would result in lowering of soil fertility through losses of both organic matter and nutrients which would result in decline of crop yields (Lal 1986; Rose and Dalal 1988). This loss in soil productivity due to erosion is serious in caribbean countries where fertilizer substitute for the lost plant nutrients is not affordable. This would lead to poorer soil profile characteristics such as low organic matter levels (Rose 1989;Rose 1998). Soil Erosion is perhaps the most serious form of land degradation throughout the world. For the tropics specifically, while it is acknowledged that erosion is more serious than else where, no analytical or systematic studies have been undertaken to document the problem, it consequences or potential solutions. Soil erosion results in lost water and plant nutrients at rates even greater than those occurring naturally through leaching ( Brady and Weil 1999). If there are no conservation practices present, soil erosion will occur and land degradation, reduced productivity due to loos of top soil, increased runoff and off site sedimentation problems (such as siltation of bodies of water and damage to crops and roads) will occur. The consequent socio-economic costs of sometimes more obvious off site damage are commonly easier to identify and quantify (Chrisholm 1987; Rose 1993). 1.2 Soil Conservation Strategies The caribbean is characterized by steep slopes. The degrees of steepness and the proportion of the land area classified as steep may vary. In Trinidad and Tobago, a larger propotion of steep slopes is still covered with natural vegetation which reduces the soil washed off the surface. Trinidad is marked with a long dry season in the early part of the year and then followed by an intense wet season. Most erosion occurs when the land is cleared of vegetation for farming. This usually occurs just before the rainy season. It is important to note however that most food crop production in Trinidad as well as the rest of the Caribbean, is carried out by small farmers on sloping land with no attention to soil conservation practices. This is the main reason for severe soil erosion in Trinidad and Tobago and by extension the Caribbean. Soil conservation is understood as not only involving the control of loss of soil material due to erosion but also the decline in fertility (chemical, physical and biological breakdown of the soil). (Young 1984). The adverse effect of soil erosion is not confined only to decrease in soil depth but ultimately to the loss loss of organic matter and plant nutrients and consequently to degradation of soil physical properties and crop yield decline ( Young 1984). It is important to note however that treating the benefits of soil conservation in isolation from other agricultural improvements does not assure adoption of the soil conservation practice (Young 1984). Integration of soil conservation is important ( Douglas 1988; Shaxson 1988). Sheng and Meiman (1988) stated reasons for the difficulty of farmers in adopting soil conservation practice. The reasons are as follows: i) long time for the result of soil conservation to be realized, ii) identification of benefits from soil conservation and iii) the need for big investments by farmers. It is important to note however that Williams and Walter (1988), in a terracing project in Venezuela, found that improvement in the living incomes and opportunites for employment, increases the difficulty of motivating the farmers to adopt soil conservation practices. Apparently when low income and underemployment prevail, farmers easily participate in soil conservation programmes (Williams and Walter 1988; Liao et al 1988). The adverse effect of soil erosion is not confined only to loss of soil particles but also the loss of organic matter and plant nutrients. As a result of this crop yield decline will occur (Young 1984). Conservation farming should serve as the basis for counteracting the problem of soil erosion. To carry out this approach in developing countries, novel approaches in extension and research are needed. The majority of the soil conservation techniques were developed in the United States of America under condtions different from the other parts of the world experiencing erosion (Sheng, 1982; Hudson 1988; Sheng 1988). The techniques that worked well in the United States were extrapolated to the tropics in the 1930s and 1940s. It took fifty years to realize that these methods were unsuitable for the tropics ( Hudson,1987; Hudson 1988). The dominant traditional farming system in the tropics are the shifting cultivation and related bush fallow systems (Okigbo and Greenland, 1976). The non-ac ceptance of the many recommendations on soil conservation methods is attributed to their in appropriateness and incompatibility with the farmers operating environment (Douglas, 1988). The following agricultural conditions in the United States of America paved the way for the development of soil conservation activities (Hudson,1982;Hudson 1987): Combined good topography and favourable climate Low population pressure for intensive land use Strong and sustained government support well educated and informed agriculture sector Readily available credit and financial support Reliable prices and market outlets for agricultural produce Highly developed and highly mechanized agricultural industry. According to Hudson (1987), the absence of these conditions in most developing countries made the North American approach to soil conseration in appropriate. The absence of political will, or the limitations in or lack of resources often hindered soil conservation programmes in developing countries. The main aim of soil conservation should be preventation rather than cure. Soil conservation activity should be focused mainly on preserving good land rather than reclaiming damaged land. Without waiting for visible soil erosion damage, farmers should be encouraged to understand that there is a need for soil conservation due to continuing reduction in agricultural yield (Hudson, 1987). Loss of agricultural productivity should be emphasized in any soil conservation programme. For sometime, soil erosion research activities had almost been exclusively directed towards uantfying soil loss, hence data on the effect of soil erosion on agriculture productivity is seriously lacking (Crosson and Stout, 1983; ASAE,1985; Follet and Stewart, 1985; Stocking, 1985). Removal of topsoil resulted in decline of yield of a variety of agricultural crops (El-Swaify, Dangler and Amstrong 1982). Factors like type of soil, depth of soil, fertility status, topography, and type of crop affected the size of the decline in agricultural yield (Frye et al, 1982; Langdale and Schrader, 1982; Schertz 1983). There is limited data for soil and crops in the tropics (Lal, 1977). The effects of soil erosion on soil productivity in the tropics are move severe than for temperate countries (Moberg, 1972). This is because of highly weathered soils, fragile fertility status and most crop nutrents are found in the topmost layer of the soil. There is also significant deterioration of physical qualities of the soil as a growing medium after soil erosion (Lo, 1990). Higher erosion rates, the more severe changes in chemical qualities resulting from erosion and the inability of the farmer to provide the necessary inputs for restoring those qualities to a sufficient level were the primary reasons given for these conclusions (El-Swaify, 1990). The benefits of soil conservation are not immediately realized in every case and may initially result in crop yield reductions (John 1988). Improvement in agricultural production, rather than mitigating soil erosion, is of more significance and desirable for the farmer, while prevention of soil loss is an unreal concept for them (Hudson, 1987). The new approach of soil conservation will be a mixture of both agronomy measures as well as mechanical works ( Tracy, 1988). Mechanical systems are frequently expensive, consume space and time, need regular maintenance and do not assure improved crop production (Roose, 1988). Too much emphasis put into mechanical works discourages effective soil conservation policies (Rose, 1989). Conservation farming systems include improved farming, with mechanical protection works being a component of last resort. This approach is consistent with the principle that improved agricultural production should lead to better soil erosion control (Hudson 1988). Biological measures provide immediately recognizable short term benefits to farmers. Any mechanical work involved in soil conservation must m aximize the use of locally available experts, minimize, the use of structures and required labour. Community involvement must be involved (Hudson, 1987). To gain acceptance by farmers, any proposed soil conservation strategy should offer short-term, apparent, rapid or immediately recognizable, directly effective benefits and positive results, particularly for subsistence farmers who work in a short-time scale and who comprise a large percentage of farmers in less developed countries (Harper and El-Swaify 1988; Hudson,1988; Lovejoy and Naiper, 1988; Sanders, 1988; Thomas 1988; Tracy, 1988; Wenner, 1988; Williams and Walter, 1988). Soil conservation techniques recommended for farmers should be simple, easily understood and demonstrated, low cost, productive, sustainable and acceptable (Douglas, 1988;Vonk 1988). Conservation measures should involve principles that can be applied to more than one situation. However, methods and techniques are often site specific and caution should be exercised in extrapolating them to other sites (Saunders 1988). Adoption of soil conservation technology is assured if the farmers have full understanding, support and participation in all the stages of the project, from planning, implementation to maintenance (Harper and El-Swaify, 1988; Sanders, 1988; Vonk 1988; Tracy 1988). Farmers full participation is ensured if they are convinced that their relevant and important needs can be adequately met (Sanders 1988). Thus the farmer needs to be recognized as part of the solution rather than a part of the problem (Hudson,1987; Hudson,1988).

Hofede in China Essay

School of Business, Saint Marys University, Halifax, Canada Shen Cheng, Business School, Zhongnan University of Economics and Law, Wuhan, China Abstract Questionnaires were completed by 554 respondents in cities in east-central China and in eastern Canada to compare the levels of Hofstede’s five cultural dimensions in the two countries and to examine the effects of gender and age on these levels. Country differences were found with four of the five dimensions. Differences in the evels of power-distance, masculinity, and individualism were observed across classes of gender and age. Introduction Hofstede’s (1980) dimensions of culture have become the most widely used model for explaining various effects across cultures (Yoo and Donthu, 1998). Stedham and Yamamura (2004) describe culture as stable and enduring but also somewhat changeable due to external forces. Hofstede’s five dimensions include the following. a. Power Distance. The power distance dimension has to do with inequality in a society. In a high power distance environment there would be greater tolerance for, nd expectation of, inequality in prestige, wealth and power. b. Uncertainty Avoidance. Hofstede focuses on uncertainty at the organizational level looking at the use of rules and strategies to reduce exposure to an unsure future. c. Individualism and Collectivism. This dimension has to do with the relationship the individual has with the group and more generally with society. Hofstede points out that the nature of this relationship determines not only how people think about themselves and their immediate group but the â€Å"structure and functioning of many institutions aside from the family’ (p210) . Masculinity and Femininity. There seem to be two elements to this dimension. One deals with the values held and the other with role expectations. Hofstede (1980) notes that in a work setting, males value â€Å"advancement, earnings, training, up-to- dateness† while females value â€Å"friendly atmosphere, position security, physical conditions and manager cooperation† (p281). The second aspect of this dimension culture, sex roles would be differentiated while in a feminine culture sex roles would be more similar. e. Long Term Orientation (L TO). This is a recent addition to the Hofstede model, dded as a new dimension to the model in the second edition (2001). It is based on the philosophy of Confucius and has to do with â€Å"persistence, thrift, personal stability and respect for tradition† (p351). It describes a longer term, higher level view of life. China was not included in the Hofstede’s original study (1980) as the sample for that study was from the offices of IBM and, in the 1970’s, there was none in mainland China. Its scores were not reported in the second edition Hofstede (2001) either. There have, however, been some efforts to study the Chinese using Hofstede’s dimensions. Pheng and Yuquan (2002) studied the Chinese in the Wuhan area of China, comparing construction employees there to those in Singapore. Taking a workplace focus similar to that of Hofstede, they found that, compared to Singaporeans, Chinese had lower levels of power distance and individualism, and higher levels of uncertainty avoidance and masculinity, but their scores are different from those of Hofstede and therefore are of limited use in predicting how the Chinese scores will compare to those of other countries. Culture has been observed to vary within Chinese areas. Huo and Randall (1991), for xample, used the framework to examine the differences among Chinese in Taiwan, Beijing, Hong Kong and Wuhan and found sub cultural differences. Just as there are differences seen in the dimensions between countries, it could be expected that there would be differences expected between groups of individuals within countries. Differences between attitudes and behaviors of males and females are extensively studied and well documented in Western culture. Similarly, individuals have been observed to change in their attitudes and behavior as they age. Variations in Hofstede’s cultural dimensions across age and gender have been tudied by some researchers. Stedham and Yamamura (2004), for example, examined the cultural differences between Americans and Japanese with a focus on sex and age differences. They found no differences due to age and differences between males and females on the power distance dimension in Japan (m>f), individualism (m>f) in both countries. In the current paper, differences in the levels of the four dimensions of Hofstede’s model are examined between Canada and central China. As well, differences in the levels of the five dimensions across age groups and sex category as well as nteraction among these three variables are studied. Hypotheses Main Effects was settled by Chinese several centuries ago and was the target of an influx of several million more Chinese around 1950. It seems likely that the culture of Taiwan would be similar to that of mainland China. As none of Hofstede’s scores were available for China, perhaps those of Taiwan would be useful for the purpose of hypothesis formulation. A large difference on the individualism score is apparent where Taiwan was one of the lowest of all the countries studied while Canada tended to be toward the top of the individualism scale.

Consumer Behavior Sample Exam (Master)

| |1. |The process of the exposure, attention, and interpretation of sensations is known as which of the following? | | | |a. | | | |perception | | | | | | | |b. | | |seeing | | | | | | | |c. | | | |thinking | | | | | | | |d. | | |sensing | | | | | | | |e. | | | |interpretation | | | | | | | | | | | | | | |User Responses: |a | | | | | |2. |An online shopping experience in which you can try on clothes is an example of which of the following? | | | |a. | | | |4D reality | | | | | | | |b. | | |differential reality | | | | | | | |c. | | | |modern reality | | | | | | | |d. | | |augmented reality | | | | | | | |e. | | | |digitized reality | | | | | | | | | | | | | | |User Responses: |d. | | | | | |3. |Which of the following senses is most closely linked to the limbic system? | | | |a. | | | |taste | | | | | | | |b. | | |touch | | | | | | | |c. | | | |smell | | | | | | | |d. | | |sound | | | | | | | |e. | | | |sight | | | | | | | | | | | | | | |User Responses: |c | | | | | |4. | Marketing messages that have a clearly defined stimulus as the focal point make use of which of the following principles? | | | |a. | | | |principle of interpretational bias | | | | | | | |b. | | |schema principle | | | | | | | |c. | | | |closure principle | | | | | | | |d. | | | |figure-ground principle | | | | | | |e. | | | |principle of similarity | | | | | | | | | | | | | | |User Responses: |d. figure-ground principle | | | | | |5. |Bertie Bott’s Every Flavor Beans are an example of which of the following? | | | |a. | | | |fictional reality | | | | | | | |b. | | |product placement | | | | | | | |c. | | | |augmented reality | | | | | | | |d. | | |product positioning | | | | | | | |e. | | | |hyperreality | | | | | | | | | | | | | | |User Responses: |e. | | | | | |6. |Which of the following best exemplifies a difference between absolute threshold and differential threshold? | | | |a. | | | |Absolute thresholds are defined by the j. n. d. , whereas differential thresh olds are scientifically measured. | | | | | | | |b. | | |Absolute thresholds are the same between all people, whereas differential thresholds vary depending on the person. | | | | | | | |c. | | | |Differential thresholds do not rely on relative difference, which is a key factor of absolute thresholds. | | | | | | | |d. | | |Differential thresholds constantly change, whereas absolute thresholds remain the same. | | | | | | | |e. | | | |Differential thresholds apply to the difference between two stimuli, whereas absolute thresholds apply to only one. | | | | | | | | | | | | | | |User Responses: |e | | | | | |7. |In large portions of the developing world, refrigeration is a luxury. Because of this, ice cream and cold Coca-Cola are viewed as status| | | |symbols. In creating an advertising campaign for a new ice cream, advertisers may wish to draw on the strong feelings associated with | | | |cold products by utilizing which of the following? | | |a. | | | |evaluation | | | | | | | |b. | | | |sensory perception | | | | | | | |c. | | |hedonic consumption | | | | | | | |d. | | | |sensory inputs | | | | | | | |e. | | |attention | | | | | | | | | | | | | | | |User Responses: |c | | | | | |8. |Which of the following is a similarity between the emotional impact and the design of a product? | | | |a. | | |Both are key elements of the marketing strategies of Proctor and Gamble. | | | | | | | |b. | | | |Both have an increasing impact on consumers’ buying decisions. | | | | | | | |c. | | | |Both are less important than price and product quality. | | | | | | |d. | | | |Both matter only when marketing items that are household staples. | | | | | | | |e. | | | |Both are shown to be more important for older consumers. | | | | | | | | | | | | | | |User Responses: |b | | | | | |9. |You notice a giant new billboard when driving to work one day. It has been cut out in the shape of the car it is advertising, and its | | | |bright red color continually catches your att ention, as you look at it out of the corner of your eye as you drive. The marketing team | | | |behind this ad was likely trying to create which of the following? | | | |a. | | |discrimination | | | | | | | |b. | | | |contrast | | | | | | | |c. | | |adaptation | | | | | | | |d. | | | |relevance | | | | | | | |e. | | |exposure | | | | | | | | | | | | | | | |User Responses: |b | | | | |10. |You grew up drinking ginger ale only when you were sick. Now, you associate ginger ale with being sick but well-taken care of. This is | | | |an example of which of the following? | | | |a. | | | |belief | | | | | | | |b. | | |gestalt | | | | | | | |c. | | | |memory | | | | | | | |d. | | |sublimination | | | | | | | |e. | | | |schema | | | | | | | | | | | | | | |User Responses: |e | | | | | |11. |Which of the following most likely does NOT represent a key factor in Method’s ability to secure a major contract with Target over more | | | |traditional brands, such as Proctor and Ga mble? | | | |a. | | |a move away from traditional, staid forms of marketing | | | | | | | |b. | | | |an increased emphasis on emotional impact and surprise | | | | | | | |c. | | |the appeal of a tried and true, high-quality product | | | | | | | |d. | | | |the use of a unique, aesthetically pleasing design | | | | | | | |e. | | |a realization that consumers want unusual, exotic products | | | | | | | | | | | | | | |User Responses: |c | | | | | |12. |As technologies improve, which of the following marketing techniques do you expect to see expand in use? | | | |a. | | | |psychophysics | | | | | | | |b. | | |trade dress | | | | | | | |c. | | | |hedonic marketing | | | | | | | |d. | | |subliminal messaging | | | | | | | |e. | | | |augmented reality | | | | | | | | | | | | | | |User Responses: |e | | | | | |13. |As debate rages over whether there are some places that should inherently be off limits to advertisements, which of the following might | | | |present an additional arg ument from a marketing perspective towards keeping some spaces sacred? | | | |a. | | | |Advertisements may have a negative impact on brain function and young children’s ability to focus. | | | | | | |b. | | | |Hedonic consumption can extend to place and time, so marketers may one day be able to market the absence of ads. | | | | | | | |c. | | | |Maintaining natural beauty and untouched places is critical so that these images can be used for marketing campaigns. | | | | | | | |d. | | |Consumers have only limited attentions, so offering them certain breaks will make them more likely to pay attention to ads in other | | | |places. | | | | | | | |e. | | | |It is important for advertisers to stay on the good side of consumers; otherwise, marketing would cease to be effective. | | | | | | | | | | | | | | |User Responses: |d. | | | | | |14. |As the economy begins to recover after the global banking crises of 2009 and 2010, which might you expect to see? | | | |a. | | |increased pac kage sizes | | | | | | | |b. | | | |less frivolous product placement | | | | | | | |c. | | |higher differential thresholds | | | | | | | |d. | | | |more sensory marketing | | | | | | | |e. | | |better advertising campaigns | | | | | | | | | | | | | | | |User Responses: |a. | | | | |15. |Considering what you know about sensory marketing, which of the following would most likely NOT have contributed to the success of | | | |Apple’s iPhone? | | | |a. | | | |subliminal messaging | | | | | | | |b. | | |emotional impact | | | | | | | |c. | | | |use of the haptic sense | | | | | | | |d. | | |an aesthetically appealing design | | | | | | | |e. | | | |a natural user interface | | | | | | | | | | | | | |User Responses: |a | | | | | |16. |You have been tasked with designing a marketing campaign for a new flavor of ice cream. Outline your campaign in detail, describing how | | | |you will not only appeal to hedonic consumption, but also ensure that your message will be heard by con sumers. | | | | | | | | | | |1. |Which of the following is NOT an example of a sensation? | | | |a. | | | |thought | | | | | | | |b. | | |texture | | | | | | | |c. | | | |light | | | | | | | |d. | | |sound | | | | | | | |e. | | | |odor | | | | | | | | | | | | | | |User Responses: |a. thought | | | | | |2. |The process by which people select, organize, and interpret sensations is known as which of the following? | | | |a. | | | |attention | | | | | | | |b. | | |exposure | | | | | | | |c. | | | |perception | | | | | | | |d. | | |information processing | | | | | | | |e. | | | |interpretation | | | | | | | | | | | | | | |User Responses: |c | | | | | |3. |Which of the following companies capitalized on consumer desire for pleasing product design? | | | |a. | | | |Clorox | | | | | | | |b. | | |Walmart | | | | | | | |c. | | | |Proctor and Gamble | | | | | | | |d. | | |Coca-Cola | | | | | | | |e. | | | |Method | | | | | | | | | | | | | | |User Responses: |e | | | | | |4. |Brai n scans of consumers have shown that respondents show the fastest reaction times to which of the following? | | | |a. | | | |aesthetically pleasing packaging | | | | | | | |b. | | |well-known brands | | | | | | | |c. | | | |unique products | | | | | | | |d. | | |low pricing | | | | | | | |e. | | | |luxury goods | | | | | | | | | | | | | | |User Responses: |a | | | | | |5. |Which of the following best describes the haptic sense? | | | |a. | | | |sound | | | | | | | |b. | | |sight | | | | | | | |c. | | | |sight | | | | | | | |d. | | |touch | | | | | | | |e. | | | |smell | | | | | | | | | | | | | | |User Responses: |d | | | | | |6. |Marketing strategies where companies use the impact of sensations to attract consumers are known as which of the following? | | | |a. | | | |subliminal marketing | | | | | | | |b. | | |flash marketing | | | | | | | |c. | | | |competitive marketing | | | | | | | |d. | | |over marketing | | | | | | | |e. | | | |sensory marketing | | | | | | | | | | | | | | |User Responses: |e | | | | | |7. |The science of how the physical environment is integrated into our personal, subjective world is referred to as which of the following? | | | |a. | | | |biology | | | | | | | |b. | | | neuroscience | | | | | | | |c. | | | |psychophysics | | | | | | | |d. | | |sensology | | | | | | | |e. | | | |perceptional psychology | | | | | | | | | | | | | | |User Responses: |c | | | | | |8. |Combining a physical layer with a digital layer is known as which of the following? | | | |a. | | | |augmented reality | | | | | | | |b. | | |four dimensional reality | | | | | | | |c. | | | |digitized reality | | | | | | | |d. | | |differential reality | | | | | | | |e. | | | |web-based reality | | | | | | | | | | | | | | |User Responses: |a. augmented reality | | |9. |All of the following are factors that determine which stimuli consumers process EXCEPT which? | | | |a. | | | |perceptual defense | | | | | | | |b. | | |perceptual vigilance | | | | | | | |c. | | | |experience | | | | | | | |d. | | |attention | | | | | | | |e. | | | |adaptation | | | | | | | | | | | | | | |User Responses: |d | | | | | |10. |Tiny figures inserted into magazine advertising via high-speed photography or airbrushing are forms of which of the following? | | | |a. | | | |sensory overload | | | | | | | |b. | | |subliminal messaging | | | | | | | |c. | | | |attention | | | | | | | |d. | | |rich media | | | | | | | |e. | | | |perceptual filters | | | | | | | | | | | | | | |User Responses: |b. subliminal messaging | | | | | |11. |Which of the following is the process of assigning meaning to sensory stimuli? | | | |a. | | | |imprinting | | | | | | | |b. | | |interpretation | | | | | | | |c. | | | |relevance | | | | | | | |d. | | |priming | | | | | | | |e. | | | |expectation | | | | | | | | | | | | | | |User Responses: |b. | | | | | |12. |Which of the following principles states that one part of a stimulus will dominate while other parts recede? | | | |a. | | | |principle of interpretational bias | | | | | | | |b. | | |figure-ground principle | | | | | | | |c. | | | |closure principle | | | | | | | |d. | | |principle of similarity | | | | | | | |e. | | | |schema principle | | | | | | | | | | | | | | |User Responses: |b. | | | | | |13. |The process of making real what is initially simulation is referred to as which of the following? | | | |a. | | | |price leadership | | | | | | | |b. | | |subliminal perception | | | | | | | |c. | | | |reverse product placement | | | | | | | |d. | | |hyperreality | | | | | | | |e. | | | |perceptual positioning | | | | | | | | | | | | | | |User Responses: |d. | | | | | |14. |Which of the following is one of the three basic components of a marketing message? | | | |a. | | | |size | | | | | | | |b. | | |sign | | | | | | | |c. | | | |shape | | | | | | | |d. | | |index | | | | | | | |e. | | | |color | | | | | | | | | | | | | | |User Responses: |b. | | | | 1. Which of the following is one of the 3 basic components of a marketing message? Size/sign or object/shape/index/color 2. Which of the following is not a sensory reception? Eyes/nose/ears/brain/mouth 3. The immediate response of our sensory receptors to basic stimuli is known as which of the following? Perception/sensation/attention/exposure/information processing 4. Target used consumer appreciation for great design to make all of the following designers household name EXCEPT which of the following?Philippe starch/karim Rashid/todd Oldham/Isaac Mizrahi/Aradhna Krishna 5. All but which of the following are examples of companies that capitalized on consumer desire for pleasing product design? Method/Coca Cola/Gillette/Apple/Target 6. The Limbic system is a characteristic of which sense? Smell/sight/sound/sight/touch 7. A characteristic that sticks with a consumer, helping him or her to remember a product in a positive and unique way, is referred to as which of the following? Phoneme/ visual cue/trade dress/sensor y signature/audio watermark . Which of the following fields examines how we pick up and integrate sensory information? Neurobiology/perception studies/sensory dynamic/phrenology/psychophysics 9. Which of the following is NOT an example of an augmented reality? A fashionista virtual room/a yellow line showing a first down in football/goggle goggles/iButterifly/ video games 10. The fact that consumers are more likely to be aware of stimuli that relate to their current needs is known as? Perceptual defense/adaptation/attention/experience/perceptual vigilance 1. Embeds are forms of which of the following: Augmented reality/subliminal messaging/perceptual filters/rich media/sensory overload 12. Which of the following principles states that consumers tend to group together objects that share physical characteristics: Principle of similarity/closure principle/principle of Interpretational bias/figure-ground principle/schema principle 13. When certain stimuli evoke a set of benefits that we assign to the stimuli, it is referred to as which of the following:Schema/priming/expectation/imprinting/interpretation 14. Which of the following is a way that signs or symbols can connect to products: Size/sign/index/color/shape 15. Cases where fictional products that appear in shows become popular in the real world are known as: Reverse product placement/subliminal perception/augmented reality/perceptual positioning/price leadership |Which of the following principles states that people are likely to fill in the pieces in an incomplete picture, often without realizing it? |(1point) | | | |[pic][pic] | |[pic]schema principle | | | | | | | | | | |[pic][pic][pic] | |[pic]principle of interpretational bias | |[pic] | | | | | | | | | |[pic][pic][pic] | |[pic]closure principle | | | | | | | | | | | |[pic][pic] | |[pic]principle of similarity | | | | | | | | | | | |[pic][pic] | |[pic]figure-ground principle | | | | |

Questions On Police Department Handbook - 4630 Words

LSPD - Police Department Handbook Written By Churchill Edited By Joshua Tester Authorised By Owen Payling Contents 1 - Patrol 1.1 - Equipment 1.2 - Pre patrol Checks 1.3 - Jurisdiction 1.4 - Department SOP’s 1.5 - Name Representation 1.6 - Ride alongs 2 - Communication 2.1 - Task Force Radio 2.2 - Radio Usage 2.3 - 10 Codes 3 - Traffic stops 3.1 - Traffic stop communication 3.2 - Traffic stop procedure 3.3 - Armed traffic stop 3.4 - Authorisation during a pursuit 4 - Criminal punishment 4.2 - Jail times 4.2 - Tickets 4.3 - Miranda Rights 4.4 - Attorneys 4.5 - Arresting procedure 4.6 - Illegal Clothing and Illegal weapons 4.7 - negotiations (bank hostage) A - How to negotiate B - Prices C - Negotiators 5 - Appropriate Force 5.1 - Lethal Force 5.2 - Taser 5.3 - No force 5.4 - Threat level 5.4 - Marshall law 6 - Checkpoint Duty Police Duty 6.1 - Authorisation 6.2 - Dealing with civilians 6.3 - Common Questions 6.4 - Structure and Administration 6.5 - Rank Responsibilities 6.6 - Strikes 6.7 - Civilian searches 6.8 - What Next? 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